CLINICALLY PROVEN
Real results. Real people
We believe that true effectiveness comes from evidence you can measure and feel. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.
Our groundbreaking
Clinical Trial
The study was designed to go beyond conventional beauty claims and rigorously investigate the full-body benefits of True & Wild Collagen supplementation, setting a new benchmark in collagen research.
RIGOROUS DESIGN
Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" of scientific research.
WHOLE-BODY FOCUS
Examined the whole-body benefits of collagen supplementation, highlighting it as a multi-functional wellness supplement.
COMPREHENSIVE EVALUATION
Objective instrumental skin measurements, expert visual grading, and clinically validated questionnaires to provide a comprehensive evaluation.
INDEPENDENT CONDUCT
Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" Our study is third-party verified, ensuring no bias in the results or reporting.of scientific research.
True Collagen
Significantly improved multiple markers of skin health as well as demonstrated changes in whole body health after 12 weeks of consistent daily supplementation.
Saw an increase in skin hydration
Felt more energised throughout the day
Saw a reduction in fine lines & wrinkles
Wild Collagen
Significantly improved multiple markers of skin and whole-body health, delivering visible and measurable benefits in beauty, digestion, sleep, and recovery.
Saw an increase in skin hydration
Saw a reduction in fine lines and wrinkles
Noticed less joint stiffness & discomfort
Our Consumer Studies
We run real-world Consumer Studies to understand how our products truly support daily lives. Over a set period of time, participants share their lived experiences through validated self-assessments, offering powerful insight into how they feel, function, and evolve.
Journal
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From skin radiance to skin resilience: How to support your skin from within
For years, beauty has been about appearance. Glow. Smoothness. Youth. But something is changing.&...
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Everything you need to know about Type 1 + Type 2 collagen (and how they live in harmony)
Dip your toe in the world of collagen and you soon start to see that, beyond the well documented...
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We crossed the line. And so much more!
We joined thousands of women on one of the most inspiring days in the wellness calendar. Here's h...
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Our landmark clinical trial on True Collagen for whole-body health
We are thrilled to introduce the BECOME Study (Benefits of Bovine Collagen vs. Placebo on Skin, H...
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This is what movement looks like: Reframing fitness for real life
Life got busy - fast. Today's world can feel pretty overwhelming at times. Complex wellness prot...
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Electrolytes are not just for fitness enthusiasts…
The ancient story of electrolytes When you hear the word ‘electrolytes’ what springs to mind? W...
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Beyond muscle: creatine's role in brain health
The brain - our fleshy supercomputer - is one of the most powerful and precious organs we have. S...
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Top 5 things you need to know about magnesium
Every woman, man and their dog are talking about magnesium at the moment. Why? Well, we thin...
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Supporting Love Mercy: transforming healthcare in Northern Uganda
Reading time: 6 minutes At Ancient + Brave, since inception, we have balanced profit with purpose...
